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+100 Hours

Unique in Belgium & the Netherlands

+200 Participants

Cat behavior + business + sales + marketing

Hey cat professional,

My mission is to make cats happier, and boosting other cat professionals is an important step towards that!

Since 2013, I have been guiding and training professionals who work with cats and feel the need to expand their knowledge of cat behavior. Often, they missed that subject in their training and at the same time see cats becoming more popular, resulting in more questions from owners.

As a cat professional, you are often on the front lines, and you frequently receive the most questions such as 'Why does my cat do that?' or 'She's never done that before,' or 'How do I stop her from doing that?'

The Happy Cats Academy PRO Subscription for cat professionals is your answer to that.

It is a unique collection of online training courses on cat behavior and welfare, clearly available in our mobile Felinova App. You can use it permanently and at your own pace, wherever and whenever you need it.

I wish you incredible success, growth in your business, happy clients, and happy cats, and I hope I can help you with that!

Love, Anneleen ♡

From a hobby to a successful cat business, do you want that too?

The Happy Cats Academy PRO program is our ultimate training for professionals. You get the wonderful opportunity to help your clients with their cats, and also to boost your own business or organization, both in customer satisfaction, better service, and increased turnover. This way, you enjoy even greater job satisfaction.

The Happy Cats Academy PRO program is aimed at existing cat practices and businesses, as well as aspiring professionals who want to start with a bang.

Do you recognize yourself in this?

  • I feel called to help cats
  • I want to make a profession out of cats
  • I want to help cats and cat owners with their cat's behavior
  • I want to feel confident and help my clients with pleasure & trust
  • I want to attract more good clients. I want to make my business financially healthy(-er), gain insight into my figures, and thus grow my turnover & profit

WHAT DO YOU FIND IN THE HAPPY CATS ACADEMY PRO?

This online learning program is for all current and future professionals who want to update and optimize their knowledge about cats, and who would like to have access to monthly coaching and a comprehensive (growing) professional library of knowledge, tools, and resources at their own pace and at an affordable price.

Online training library

Your own Catflix with a wealth of online courses on cat behavior, welfare, and health.

Monthly live coaching

Every month you can participate in a live Zoom coaching session with your fellow students. You can ask your questions, present cases, or share a nice win or a difficult situation. Together we learn from each other and build a strong network!

New online courses

We commit to organising new training courses at least every quarter, and of course, you can join both the Academy and PRO Academy training courses live and/or watch the recordings.

Happy Cats Community

In our new Happy Cats Community, you gain access to a private PRO Community where you can submit all your questions, cases, and situations, and where we can help you with answers and tips.

Exam & Certificate of Participation

You can take the open-book, multiple-choice exam once per quarter to receive your certificate of participation.

PART 1 - CAT MATRIX PRO

The Cat Matrix is a generic therapy plan, based on +200 therapy plans I wrote for cat owners to improve and resolve their cat's unwanted behavior.

In this chapter, I will explain how you, as a professional, can use this model to improve unwanted behavior in your clients' cats.

After years of providing therapy, I noticed that in 70% to 80% of all my therapy plans, I repeatedly gave the same advice. It became apparent that no matter how different or varied stress manifested in cats, the causes (and thus the associated solutions) were very often the same.

You can assume that regardless of the unwanted behavior the cat exhibits, all these 50 steps contribute to resolving and improving the problem. That is why it is a generic therapy plan.

It provides you with structure, a clear overview, and in each case, you can select the steps that you believe the client should best implement to influence the behavior.

For each step, you will learn about its practical implementation for your client at home, the scientific theory behind it, what resistance your client might have to this information, and how to deal with it. This way, you have all the information to help your client.

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1. Cat Wheel: Influences & Causes of Behavior (1 hr 12 min)

Briefly and concisely, you will get a comprehensive overview of all the reasons, causes, and influences that make one cat behave differently from another. This theory is very important when explaining to cat owners why we want to change certain things in the home, the cat's offerings, or their own behavior and reactions. We examine this from the perspective of the cat as a species as well as from the perspective of the cat as an individual. Through a fun visual model called the cat wheel, you will learn about the impact of, among other things, socialization, hunting instinct, instinct, medical condition, and communication on cat behavior.

2. Absolute Basics for a Happy Cat (1 hr 33 min)

In these 10 steps, we look at the absolute basic steps that you must optimize for every unwanted problem, regardless of whether it seems related to the unwanted behavior or not. Even if the cat shows no problems, this is the best approach for preventing unwanted behavior. We already see significant improvement in half of the situations when these steps are implemented.

3. Strengthening the Relationship with the Owner (34 min)

The owner is often, unknowingly and unintentionally, a cause of stress in cats. By adjusting the owner's behavior and making small changes in making contact, observing and interpreting the cat's behavior, and the owner's reaction to it, we make a big difference in the cat's stress levels. You can incredibly help the owner by strengthening the relationship with their cat and simultaneously reducing stress in the home.

4. Eliciting & Stimulating Natural Behavior (1 hr 33 min)

Eliciting the cat's innate hunting instinct has many benefits. Both for preventing unwanted behavior and for resolving unwanted behavior, play and hunting in all its forms can have a big impact on the cat's behavior. It reduces stress, increases the cat's self-confidence, and has a positive effect on the cat's physical and mental well-being. In this section, you will learn very pragmatically how you can get your clients to play with their cat more and in the right way, and how you can use it for unwanted behavior.

+ In-depth sessions on Enrichment for Cats (4 hrs)

5. Training & Management (2 hrs 8 min)

The steps in the fourth part of the Cat Matrix are not applicable to all situations, but for many, they are a great addition. Together with your client, you will further analyze certain things such as territories and where best to place resources, what things you will actively teach, such as a recall, clicker training, and its name. Training is one of the best tools we have to actively reduce stress levels in the home. In this part, you will learn how to teach this to your client.

+ In-depth Clicker Training for Cats (7 hrs)

6. Dealing with Unwanted Behavior & Behavior Problems (2 hrs 1 min)

In this section, we discuss in depth how to view unwanted behavior, what you can tackle and when you should refer to a behavior therapist, what are the most important steps for prevention, management, and modification of unwanted behavior. We examine the methods for unwanted behavior and behavior problems.

7. Getting Started with the Cat Matrix (1 hr 17 min)

How do you use the Cat Matrix in your business or practice? How will you use it, and how do you guide your client through it? How do you select which steps and how do you ensure that your client follows them as well as possible? Of course, you are not a behavior therapist and you do not make diagnoses, but it is important that you present the behavioral advice you give to your client clearly, structured, and professionally. This way you make a big difference for your client and their cat.

PART 2 - UNWANTED BEHAVIOUR & BEHAVIOURAL PROBLEMS

Unwanted behavior and behavioral problems in cats are a major cause of cats being surrendered to shelters. It can damage the relationship with the owner and can be very stressful for both cat and owner. With this part of the program, you can address unwanted behavior in your clients' cats. You will learn how to look at the problem, you will learn the causes and reasons why cats do this, and you will receive useful tips and tools to help your client address the problem at home.

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1. Incontinence: unwanted urination & elimination outside the litter box
  • Introduction to Incontinence (27 min)
  • In-depth on Incontinence (90 min)

2. Unwanted spraying: urine marking on unwanted and vertical surfaces
  • Introduction to Spraying (16 min)
  • In-depth on Spraying (1h 13min)

3. Aggression & Tension between cats
  • Introduction to Tension between cats (28 min)
  • The cat as a social/solitary animal (3h)
  • Concrete step-by-step plan for harmony in the home (2h)
  • Introduction between 2 cats (1h)
  • Exercises

4. Aggression towards the owner
  • Introduction to Aggression towards the owner (7 min)
  • Will be expanded in the future

5. Unwanted scratching behavior
  • Introduction to Scratching (6m)
  • Will be expanded in the future

6. Fear & Startle
  • Introduction to Fear & Startle (4m)
  • In-depth on Fear & Startle + Resocialization of fearful kittens (2h 4m)

PART 3 - DEEPER DIVE INTO CAT WELFARE

In this section, you'll learn about cat behavior, welfare, and health from amazing experts in our feline network.

_____________________________________

1. Cat Grooming - by Jet Bijen (3h)
2. Senior Cats - by Julie Houtmeyers (4h)
3. Cat Hygiene - by Els Peeters (2h)
4. Cats & Nutrition - by Marilyn Bakker (6h)
5. Biology of the Cat - by Els Peeters (6h)
6. Genetics - by Els Peeters (4h)
PART 4 - PERSONAL & BUSINESS DEVELOPMENT

To make cats happy, it's important that you feel good and strong in yourself, and also that your business is healthy and viable. In this section, I'll give you a personal and business boost with a great series of tips and advice on personal and business mindset, resilience, growth, and potential.

Because if both you and your business grow stronger, together we'll make even more cats happy :)

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PART 4.1 - PERSONAL DEVELOPMENT
1. Personal Mindset (2h)
2. Assertiveness for Cat Professionals (10h)
  • What is assertiveness & being assertive?
  • Knowing yourself
  • Understanding the world better
  • Understanding people, and thus yourself, better
  • Understanding others better
  • Optimizing relationships with others
  • Emotional leadership: Techniques for a great life
  • Energy management & productivity

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PART 4.2 - BUSINESS TRAINING
1. Business Mindset (45m)
2. Starting a Business (40min)
3. Cat Marketing (1h 8m)
4. Cat Sales (1h 14m)
5. Cats & Money (9h)
  • Magic Money Mindset
  • Becoming financially stronger
  • Growing your business & profit
  • Financial Management

PART 5 - LIBRARY

In this section, you will find all sorts of information such as

  • inspiration session by Anneleen
  • all past Live coaching sessions
  • literature
  • information sessions on numerous topics
PART 6 - LIVE COACHING SESSIONS & EXAM

In this section, you will find all information and data about the live coaching sessions and the optional quarterly exam.

Frequently asked questions about the Happy Cats PRO course

FAQs

What is the difference between the Bootcamp PRO and the Happy Cats PRO?

The Happy Cats BOOTCAMP PRO is the core training of the Happy Cats PRO program.

The Happy Cats PRO program is a collection of various online courses combined into one comprehensive program, including Bootcamp PRO, Assertiveness, Cats & Money, etc.

How long will Happy Cats PRO be available after I sign up?

This depends on your choice: either by subscription, in which case you have access as long as you are a subscriber. Or for life, in which case you have permanent access to all current and future learning material in the PRO Academy.

Where can I take the course and can I do it at my own pace?

Yes, you can watch all video lessons at your own pace and wherever you want. Through the Felinova App, you can watch the lessons on your mobile phone, tablet, or via your laptop/desktop.

You can download it on your smartphone, tablet, or open it via the internet using the link felinova.passion.io.

>> Google Play Store
>> Apple Store

Is this a training course to become a cat behaviorist?

No, unfortunately not. To become a behavioural therapist, you need to complete a university or college degree, for example, at Odisee University College (Sint-Niklaas).

This online course from Happy Cats PRO aims to support cat professionals of all backgrounds in their knowledge of cat behaviour and business skills, but it cannot replace a Postgraduate course from an accredited university or college.

>> Go to 'Postgraduate Course Clinical Animal Behaviourist at Odisee University College in Sint-Niklaas.

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